So, you’ve found things to write about and a voice for your designs but now’s the time to promote! How do you do that?
I talked about how to create designs that stand out last week. The next step, after defining what it is that you will design and developing your own style is posting on social media. Easier said than done, right?
You have to consider the different platforms that are out there. Popular sites for designers include Instagram, Dribbble, Behance, Twitter, and Facebook. I personally use Instagram and Dribbble the most so I want those two to be the main focus in this blog post. However, I believe some of the same principles I’m about to discuss will apply to those other sites as well.
Researchers found that Instagram is 58 times more effective than Facebook and 120 times more effective than Twitter when it comes to engaging followers! This is because Instagram is very visual which makes it easier for people to see your work. Here are a few tips to be successful on Instagram.
Take Quality Photos
Use proper lighting and simple backgrounds when photographing your work. Use apps like VSCO Cam or Snap Seed to edit your photos to perfection!
Follow Similar People
Follow other designers who inspire you or do similar work. They will be interested in seeing your work and following back! Like and comment on their photos to show your interest. This will help you gain your audience.
You don’t have to post multiple times in one day. As long as you get 1 photo a day to show your page is live, that’s all you need! Find the right time for you to post. I normally post once in the morning and again in the evening when I know most of my followers are online.
Be as specific as you can. Describing your work with the right hashtags can help other people find your work! Avoid #instagood or other generic words that get lost in a sea of hashtags. Instead try #Design, #Typography, #TogetherWeLetter, #ForTheLoveOfLetters, #GoodType, etc. Also, follow pages like @GoodType, @TheDailyType, or @Designspiration who have their own custom hashtags to feature designers. That’s how I promoted my design which was featured on Designspiration’s Intagram.
Run a Contest
If you use Instagram to showcase the designs you sell or promote, a contest can inspire followers to spread the word and grow your audience. Host a giveaway of one of your designers and ask your followers to like, follow, repost the photo or tag friends. This will get your work out there and shared by many.
You can use the same tips and apply them to Dribbble. Dribbble is a community of designers, illustrators, icon artists, typographers, logo designers, and other creative types who share small screenshots (shots) that show their work, process, and current projects. It is a place to show and tell, promote, discover, and explore design. This is a more formal approach to sharing since you are providing more descriptions and showing your process, whereas Instagram is a more friendly and quick showing. Here are some other tips to help you use this platform wisely.
Rebound a Playoff
The most well known on Dribbble is the Sticker Mule Playoff. Sticker Mule picks a topic and designers submit a sticker design based on it. Everyone who enters gets a Sticker Mule credit and winners receive stickers of their designs for free! This is a fun way to share your designs and also win prizes.
Start a Playoff
I’ve recently started a playoff for fun. I love the work I’ve been seeing on Dribbble lately and I thought it would be interesting to collaborate and see what other people do. Once a month I’ll choose a theme and create a design based on it. It’s great to see what people come up with!
Engage with other Designers
Communicating with other designers when they give feedback on your work is beneficial to having a great online social media presence. It’s called “social” media for a reason! Never be afraid to take criticism or give helpful advice to others.
You now have the tools you need to have a successful social media presence. So push forward and use these helpful tips to showcase your design work!